Postmodern Media

Below are the following links that can tell audiences more about Postmordern Media:

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Why Genre is important in Media?

Genre in general terms can be defined as a type or kind of a form of forms of art or culture and any type of discourse. It mainly refers to a distinctive type of text particularly in the media, film or any kind of artistic, musical or literary field. Genres have specific conventions to them, they may contain a specific theme or setting and include a certain structure or style that people are familiar with and associate to that particular genre. However, as these conventions change over the years new genres are invented and the old ones are no longer used. Furthermore the new and old genres are sometimes combined to create hybrid genres where one or more genre comes together to make a new genre.

Daniel Chandler a British visual semiotician in his reading of an ‘Introduction to Genre Theory’ talks about the stereotypical views that people have created around genres, and how and why audience can recognise or identify a particular genre because of the codes and conventions that are conveyed. He talks about how some Marxist see genre as a point of social control that that creates new ideologies. Another theorist Sonia Livingstone argues that ‘different genres are concerned to establish different world views.

Genre mainly relies on what’s in a media text and how it’s constructed. This is important specifically for audiences as they can distinguish two films such as a horror or thriller which are tow common genres that people tend to confuse themselves with. You can identify specific genres by aspects such as style, context and characterisation.